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Impact'
Interpretation
Connecting people with place &

We write & design

All kinds of appealing, clearly written, accessible and illustrated interpretive media including:

  • Leaflets
  • Guide books
  • Childrens guides and resources
  • Trail guides
  • Signage/panels
  • Exhibits

Interpretive or informative, what's the difference ?

Information in it's purest sense is a collection of facts and figures. However signs, leaflets and guides are considered interpretive if they share the following elements:

  • They make a personal connection with or are relevant to the intended audience
  • They provide visitors with novel and varied experiences
  • Are written in a clear, organised way
  • The content is based on an organising theme
  • They give visitors choices and encourage them to get involved in the interpretive experience
  • They show an understanding of and respect for, the audience.
dickfoolimage
Design

Site design, Stewart Alexander © Impact Interpretation 2009

Image. Norwich Dickfool © JIm Kavanagh, Impact Interpretation